Emma Jewell is the creative dynamo behind Emma Jewell Crafts and the swoon-worthy Sassy Crafting range that brings a sense of fun and a whole lot of colour to the worlds of planning and papercrafts. She’s a multi-crafter with a love of glitter and a mission to get people crafting. If there’s a cocktail in hand while you’re at it, so much the better!
Emma lives in Warwickshire, where she spends a lot of time in her craft room drinking tea and running her blog and two businesses. She has what she calls a ‘now useless degree’ in dance and danced professionally before taking to the craft life full time. We caught up with Emma to find out more about what makes her tick.
What is it that you love about crafting?
I really love that I can create something that is totally unique to me, I’m addicted to that feeling you get when somebody asks you where you got something and you say “I made it!”
What’s your favourite crafty hobby?
This is so hard for me to choose, apart from crochet (that’s my craft nemesis!) I just love making things, I love that thrill of starting a project and not knowing where it’s going to end up! I love documenting my life. In the real world, it’s so easy to never print off photos from your phone or write down all the little things that happened on a day out, so it’s good to make a conscious effort to do so.
How would you describe your crafty style?
Glittery, sassy, holographic and colourful!
Do you have a designated craft room/space?
I am super lucky to have a craft room at home where I spend 80% of my time! I like having everything out and to hand, especially my Cricut die-cutting machines and all of my tools and scissors (I have way too many pairs of scissors!). I also wanted it to look fabulous as well as be functional so there are lots of disco balls and cute artwork on the walls.
What’s the most used item in your craft supplies?
Definitely my Cricut Maker machine, it’s rare for it to have a day where its not cutting something!
What one crafting supply is your favourite thing to use and make with – and that you couldn’t live without?
Pretty paper, although I love to hoard it for special future occasions, I love adding it to projects or making 3D things with it.
Do you have a favourite season to craft for?
Halloween for sure! It’s a perfect excuse to add glitter to everything!
Of course, we know you love glitter! What is your favourite-ever glittery project?
That would have to be the glittery space boots I made using iron-on glitter vinyl, they are so sparkly!
And what about your subscription boxes – what do they entail?
I started my subscription box business back in 2015, then called the Glittery Hands Box, as I wanted a subscription box for myself that was full of crafty bits and pieces not a craft project and couldn’t find one in the UK. I rebranded to The Emma Jewell crafts box in March this year, adding my own products to the box too! The box is monthly and ships internationally, with subscribers getting my new collections a month before they are in my shop!
We love your products – when did you start making your own?
I started making my own in March 2019, I was struggling to find craft supplies for my subscription box that were the kind of sassy supplies I wanted to be crafting with, so I made my own! I design a new collection for The Emma Jewell Crafts box every month, that heads into my shop the following month. I really love designing papers and stickers!
Who and what inspires you?
I spend a lot of time on Pinterest and Instagram, which is where most of my ideas are formed, but I also like looking at trends on the high street or seeing what I’d like to buy online and using that as a start point before adding my own glittery twist!
Can you pick a favourite product from your own range?
Stickers! I really love stickers so getting to create my own is a dream come true!
We know you work with Cricut – how did this begin?
I have been a Cricut Ambassador since 2017, it all started when I used my machine on Kirstie’s Handmade Christmas. They got in touch with me and it snowballed from there! I LOVE my Cricut machines, so working with them is fantastic! I demonstrate on Hochanda for them as well as attend events, train people and run workshops for them!
Tell us about your Craft and Cocktail Club!
The club runs monthly in both Bromley, South London and Stratford upon Avon! Everyone that comes along gets a cocktail on arrival, then spends the night learning two crafts from me. It’s a fab night out, what’s better than crafts and cocktails together?
I used to run them in my lounge when I lived in London, I would charge friends for the materials and we would set up on the floor! I wanted a night out where I could chat to my friends, have some drinks and get creative so it made sense to make it into a monthly thing!
We absolutely love your blog – and we find it so inspiring!
Thank you! I started it back in 2014, My career as a dancer was ending and I was a bit lost with what I wanted to do with my life, I was working backstage in theatre in the evenings and spending a lot of my days crafting. It just seemed like a good idea to start sharing what I was doing and I am so glad I did. Having somewhere to share my creations gave me a purpose and made me realise that I wanted crafting to be my full time job!
What would you say is the best thing about keeping a blog?
Having a little corner of the internet that is all mine and can be as glittery and colourful as I like!
Is social media an important work tool for you, or is it more a personal network for you?
I love social media, for me it is a work tool but its also where I have found so many new friends who all share my passion for crafting! I love that I can share something and it instantly start a conversation with someone on the other side of the world who shares my passion!
What advice would you give to a crafter who wants to start a blog, YouTube channel or selling their makes?
Just get started, you’ll learn so much along the way so don’t worry about being perfect at the beginning just get yourself out there!
What’s your favourite thing about what you do?
Being able to be creative everyday and using that to tell anyone that will listen that crafting is cool!
If you were not working in the craft world, what job would you be doing?
Probably putting my degree in dance to good use and running a dance school or working in theatre costume.
Aside from crafting, do you have any other hobbies and interests?
I occasionally design costumes for youth theatre which takes up a lot of my spare time, this summer I am costuming a production of Shrek the musical for 126 young people!!! I also love going to the cinema, a good Netflix binge (RuPaul’s Drag Race is my current favourite-so many sequins!) and playing board games!
Find out more about Emma at